In this episode, we’ll hear how our guest’s career ending injury along with her passion for design helped this entrepreneur develop a new product idea for the fitness market. She tells how her product idea came about, how she developed her concept and how she was able to debut the product on QVC. Our guest, Bernadette Giorgi, is very candid about her struggles and challenges. She’ll also reveal what she would do differently and what she learned that can help other entrepreneurs who embark on developing a new product and bringing it into the marketplace.
*Our guest, Bernadette Giorgi, is the owner of Just b Moved Studio and the inventor of the b bOUNDER(R), a trampoline rebounder with a balance barre.
*She’ll tell the story of how a serious knee injury and her daughter’s back injury led to working with her Dad to design a new rebounder that could incorporate her love for dance with exercise.
*Bernadette tells us how the design came about and how her Dad played a big role in fueling her inspiration and success.
*She explains the process of protecting and perfecting her concept as she developed the early prototypes for the b bOUNDER.
*Find out how she overcame the death of her Dad, financial setbacks and several learning curves to get the product idea into the final stage.
*Learn how she tested the product idea in her studio to get feedback and market information and how that helped perfect the final product.
*Bernadette gives us some of the inside scoop about getting on QVC and the process that led up to her on-air debut on the network.
*Hear why a friend, experienced in design and retail, recommended that she sell her b bOUNDER idea rather than pursue manufacturing it and why she ended up taking the path she did.
*Listen to hear the story about her initial debut on QVC and how her positive attitude, experience, passion and memories of her father’s last words to her played a big role in sticking with it when things didn’t go as planned.
*Find out her new goal for the b bOUNDER and how she plans on generating additional sales through a new market and business model.
*Throughout the episode Bernadette Giorgi gives us advice on setting goals, seeing them through, seeking advice as well as sometimes getting out of your own way.
Resources and Links
Here’s a link to Bernadette Giorgi’s website where you can learn about Bernadette, her Just b Moved Studio and her product, the b bOUNDER.
Here is a link to her page about the b bOUNDER
Here is a link to purchase a b bOUNDER on QVC
Bernadette Giorgi’s special offer to listeners of the show:
Forward your purchase confirmation from QVC (F11730) to Bernadette and she will send you 3 Just b Method Pilates Fusion DVDs that can be performed on the b bOUNDER or exercise mat for a variety of exercise options! (a $45 value!) For a limited time while supplies last!
Please be sure to include your mailing address and that you heard her on the Healthy Business Heathy Profits Podcast!
Send your confirmation to: firstname.lastname@example.org
About Bernadette Giorgi
A leader in fitness, entrepreneur, inventor and trusted voice in women’s health, beauty and wellness for over 25 years, Bernadette Giorgi (aka “b”) is on a mission to redefine what it means to “b” fit, healthy, and beautiful. The core message of her Just b Method is “Just b bound to the True You.” The mantra empowers women to make healthier choices for a balanced and fulfilled living by tapping into the wisdom of their bodies. b’s fusion workouts offer a contemporary alternative to classical Pilates by reviving its spiritual aspect of mindfully moving the body in combination with latest fitness techniques while connecting the body, mind and soul.